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SOMETIMES WE’RE A PRINCESS, SOMETIMES TAM.TAM,
WE ARE THE BRAND
FOR EVERY WOMAN!
One day yes, one day no.
On Monday we feel beautiful and wear our lace underwear with pride. On Tuesday we think we have put on weight and our breasts are too small.
On Wednesday we love life, dance on the streets and smile. On Thursday we make faces at passers-by as we sit on a café terrace. Yes, we’re a bit naughty and uncontrollable, and once home we sit outraged in front of the TV.
The rest of the time we’re hot, then cold, we love red then we don’t. We accept ourselves, we hate ourselves, we laugh, and then we cry. Our mood changes over time.
Princesse
FÉMININE SOPHISTICATED CHIC CONFIDENT
tam.tam
CHEEKY SPONTANEOUS COOL FREE
Sometimes we’re a princess, sometimes tam.tam, we are the brand for every woman! As we start a new season, we have decided to show the beautiful complexity of all these women, with their many different features, through our advertising campaign.
We continue to show women as they are, without hiding or getting rid of their tiny flaws, bumps and marks of life. So no retouching for Princesse tam.tam. girls.
See our new poster campaign from 12 September
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Model : Amber Anderson de chez
OUI MANAGEMENT
Photographer : Jan Welters
Production : Bad & Partners under the guidance of
Emmanuel Brunet